Thanks to the innovation of breeding companies, the chicorium family has been offering more than just chicory for a number of years now. In addition to chicory, we now also see exclusive specialities in the market, such as red chicory and Barbucine. For the consumer, this diversification means a greater choice of speciality vegetables; for the grower, it is an opportunity and offers possibilities for specialization. Prior to cultivation the grower will have to choose from a large number of available varieties. Choosing the right varieties is important. The choice of varieties depends on factors such as the cultivation/forcing season as well as the target market segment. Cultivation starts with sowing in the spring. Of course, the professional grower only uses high-quality seeds.